| Prefectural capital | Kenchoo Shozaichi | Matsuyama-shi |
| Population [Ranking] | Jinkoo [Jun'i] | 1,334,841 nin [ 28 ] |
| Area (km2) [Ranking] | Menseki [Jun'i] | 5677.55 km2 [ 26 ] |
| Population density (/km2) | Jinkoo Mitsudo | 235 nin |
| Climate : Summer (C) | Kikoo : Natsu | 31 do / 23 do (Matsuyama city) |
| Climate : Winter (C) | Kikoo : Fuyu | 9 do / 2 do (Matsuyama city) |
| Tourist spots | Kankoochi | Matsuyama, Doogo-onsen, Uwajima |
| Local products | Tokusanhin | Mikan (satsuma mandarin), Taoru (towel), Ichigo (strawberry) |
| Prefectural bird | Ken no Tori | Komadori (Japanese Robin) |
| Prefectural flower | Ken no Hana | Mikan no hana (satsuma mandarin blossom) |
| Prefectural tree | Ken no Ki | Matsu (pine) |
| Tips | Hitokoto | Doogo-onsen wa Nihon de ichiban furui onsen, Natsume Sooseki no shoosetsu "Bocchan" no butai ni mo natta |
